PAUL ARUNKUMAR J; DR. K. SUBATHRA; DR. S. SENTHILKUMAR; PRABHAVATHY R; ROHAN THOMAS JINU. Leveraging the power of social proof on online consumer behaviour. Journal of Scientific Research and Technology, [S. l.], v. 1, n. 5, p. 31–39, 2023. DOI: 10.5281/zenodo.8239463. Disponível em: https://jsrtjournal.com/index.php/JSRT/article/view/24. Acesso em: 27 jul. 2025.