Paul Arunkumar J, Dr. K. Subathra, Dr. S. Senthilkumar, Prabhavathy R, and Rohan Thomas Jinu. 2023. “Leveraging the Power of Social Proof on Online Consumer Behaviour”. Journal of Scientific Research and Technology 1 (5):31-39. https://doi.org/10.5281/zenodo.8239463.