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Articles Published 22 May 2024

A Strategic Examination of the Electric Vehicle (EV) Industry: Unveiling Opportunities and Challenges for Tesla's Continued Dominance

AUTHORS & AFFILIATIONS

Sharanabasappa Research Scholar, Institute of Computer Science and Information Science, Srinivas University, Mangalore, Karnataka, India
S. Soumya Assistant Professor, Institute of Computer Science and Information Science, Srinivas University, Mangalore, Karnataka, India

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Keywords:

Electric Vehicle (EV), Industry Analysis, Porter's Five Forces, Tesla, Competition, Growth Potential, Strategic Opportunities, Challenges, Sustainability

Abstract

This study delves into a strategic examination of the burgeoning Electric Vehicle (EV) industry. By employing Porter's Five Forces framework and analyzing industry trends, the research unveils the key factors influencing competition, profitability, and growth potential. The analysis sheds light on the bargaining power of suppliers and buyers, the threat of new entrants and substitutes, and the intensity of competitive rivalry within the EV landscape.
Furthermore, the study conducts an in-depth evaluation of Tesla, the current frontrunner in the EV market. It dissects Tesla's core strengths, including its brand recognition, technological innovation, and vertically integrated production model. However, the analysis also unveils potential weaknesses, such as dependence on a limited product portfolio and high production costs.
By meticulously assessing the industry landscape and Tesla's competitive positioning, the research aims to identify strategic opportunities and challenges that the company faces. It explores how Tesla can leverage its current advantages to capitalize on emerging market trends, such as increasing government support for EVs and growing consumer demand for sustainable transportation solutions. Additionally, the study addresses the potential threats posed by established automakers aggressively entering the EV market and innovative startups disrupting the industry with disruptive technologies.
Ultimately, the strategic examination provides valuable insights for investors, business leaders, and industry stakeholders. It offers a comprehensive understanding of the competitive dynamics shaping the future of the EV industry and helps to assess Tesla's potential for continued dominance in this rapidly evolving market.

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Published

22-05-2024

How to Cite

Sharanabasappa, & S. Soumya. (2024). A Strategic Examination of the Electric Vehicle (EV) Industry: Unveiling Opportunities and Challenges for Tesla’s Continued Dominance. Journal of Scientific Research and Technology, 2(5), 51–54. https://doi.org/10.61808/jsrt105

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