The Role Of Social Media Marketing In The Growth Of Online Education Brands With Reference To Neethu’s Academy

Abstract

The rapid growth of online education has intensified competition among education providers, making effective marketing strategies essential for sustainability and growth. Social media marketing (SMM) has emerged as a powerful tool for enhancing brand visibility, engaging learners, and driving enrolments. This study examines the role of social media marketing in the growth of online education brands, with special reference to platforms such as Facebook, Instagram, YouTube, and LinkedIn. Using secondary data, industry reports, and illustrative analysis, the research evaluates how different content strategies influence brand awareness, student engagement, and enrolment decisions. The findings indicate that strategic use of social media significantly contributes to brand building, customer trust, and long-term growth of online education brands. The study offers practical suggestions for optimizing social media marketing strategies in the education sector.